Skip to main content

The Core of SEO





This is a summary from book “3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google” / https://amzn.to/3KqkE6x

The core of SEO. Basically, all we do with SEO is that we optimize for keywords.  When we optimize for a keyword, we mean one or multiple search terms, that the customers would search for. This is where the battle happens, and it's a zero-sum game. Meaning if you want to beat someone from being at the first place on Google, a search results, you would need to remove in from there. 

In SEO, we optimize for 3 types of keywords:

1. Information

2. Commercial

3. Brand.

With informational customers are just searching for information while in commercial customers are actually looking to solve a problem they have fixed a door in their house, in branded keywords customers are looking for a specific brand.

We want to:

1. Find keywords in one of first 3 categories.

2. Rule out keywords that we wouldn't have the budget to fight for.

Estimate what happens if you are number 1

Then, once you have found the relevant keywords you want to estimate what would happen if you are now number 1 on Google, how much money you would make for this we have tools that would assist us, one of these tools is named SEMRush.

To look for good keywords we can just brainstorm for keywords put yourself in the shoes of the customer and ask yourself what would you search for, don't try to be too clever, aim for regular customers with most traffic?  For keyword suggestion and ideas, you can also use Uber suggest tool.

The next step after you have found candidate keywords is the bottom line, how much money would you make if you get to first position in google with these keywords, you want to first find keywords that would actually make you money and only then put months in optimizing them?

For that purpose, again we use SEMRush tool with this way you have a glance into the currently first position in google first ranked website, and then you can calculate how much money you would make if you get to this first position.

Comments

Popular posts from this blog

Dev OnCall Patterns

Introduction Being On-Call is not easy. So does writing software. Being On-Call is not just a magic solution, anyone who has been On-Call can tell you that, it's a stressful, you could be woken up at the middle of the night, and be undress stress, there are way's to mitigate that. White having software developers as On-Calls has its benefits, in order to preserve the benefits you should take special measurements in order to mitigate the stress and lack of sleep missing work-life balance that comes along with it. Many software developers can tell you that even if they were not being contacted the thought of being available 24/7 had its toll on them. But on the contrary a software developer who is an On-Call's gains many insights into troubleshooting, responsibility and deeper understanding of the code that he and his peers wrote. Being an On-Call all has become a natural part of software development. Please note I do not call software development software engineering b

SQL Window functions (OVER, PARTITION_BY, ...)

Introduction When you run an SQL Query you select rows, but what if you want to have a summary per multiple rows, for example you want to get the top basketball for each country, in this case we don't only group by country, but we want also to get the top player for each of the country.  This means we want to group by country and then select the first player.  In standard SQL we do this with joining with same table, but we could also use partition by and windowing functions. For each row the window function is computed across the rows that fall into the same partition as the current row.  Window functions are permitted only in the  SELECT  list and the  ORDER BY  clause of the query They are forbidden elsewhere, such as in  GROUP BY ,  HAVING  and  WHERE  clauses. This is because they logically execute after the processing of those clauses Over, Partition By So in order to do a window we need this input: - How do we want to group the data which windows do we want to have? so  def c

Building Secure and Reliable Systems

A recent book was published this year by Google about site reliability and security engineering, I would like to provide you a brief overview of it and incorporate my own analysis and thoughts about this subject while saving you some time from reading, at least part of it. Take a few of your customers and ask them, what are the top 5 features on my product that you like.  The answer that you are likely to get is, I really like how polished the UI is, or the daily report I get by mail is just fantastic, or since I started using your product I was able to save one hour a day my productivity got up and the share /chat button on document that you added recently is doing a great job. Your customers are very unlikely to answer the question of what top 5 features of my product do you like with I really like its security or I really like that we lost no chat messages since I started using it.  No real customer will even think of it, moreover, assuming you did a very good job, they won&#