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Relevance Your content is relevant to keywords On-page optimization In the past, could just repeat keywords Today, content keywords should be related Think TOPIC Not keywords Divide web pages by topics not by keywords Many pages same topic—google will get confused Aggregate keywords to topics Identify primary keyword within topic Topic in Url's Not good too deep – isn't that important http://programminghacks.com/java/tips/interview/best-java-interview-tips.htmls http://programminghacks.com/java/java-interview-tips.html Title tag title tag Header tags <h1> – Best description of the web page <h2> – Synonyms to topic <h3+> – You don't have to optimize Keyword density copy from results 1 – 5 How many times your keyword appear vs your total words in your page Use tool tools.seobook.com/general/keyword-density LSI Latent Semantic indexing Prove you are on that topic if you discuss java interview tips, I guesstimate problem coding works would be in your p